Among Ripples: Shallow Waters

A freshwater management game
Build, repair, and maintain the delicate ecosystem of a Scandinavian lakeside

Tackle pollution, shape the land, and let life take over

Among Ripples: Shallow Waters is an ecological tycoon sim with beautiful watercolour visuals. Work with your team of scientists to build the ideal haven for freshwater life. Find self-sustainable balance between flora, predator and prey.

With custom game modes, a fully fleshed out single-player campaign, and mod support, Among Ripples: Shallow Waters invites you to play it how you see fit.

The Kickstarter campaign begins on February 18th, 2020.

Wanting to build upon the success of their free title, Among Ripples which released in 2015, Eat Create Sleep approached us to help them pitch to publishers and create positioning for the second game in the series.

First we conducted some market research exploring the existing audiences for Eat Create Sleep, and both Among Ripples and their God sim, Crest. We then looked at the potential wider audience and competitors to create two target audiences. This helped them understand the market opportunity for the title and informed the final publisher pitch and brand positioning, which we then created.

We also assisted Eat Create Sleep with naming the game, taking into consideration the want to expand on the Among Ripples brand name.


Eat Create Sleep is an indie game studio situated in the medieval town of Visby, Sweden. Their focus is on innovative gameplay experiences with a lot of heart and meaningful themes. Their games ask tough questions and let the player explore the answers.

Find out more at