First up, we needed to define the market positioning for Across the Grooves. Working in partnership with Charlene Lebrun, we commenced a vigorous analysis into where the title best fit in the gaming landscape, and then devised two robust marketing plans: one for PR outreach, and the other, an influencer campaign.
When Across the Grooves was announced, we secured coverage in Bleeding Cool, Cliquist and Destructoid. And thanks to its admission in Leftfield Collection at 2019’s EGX expo, Across the Grooves fought off fierce competition to secure a coveted spot in Rock, Paper, Shotgun’s list of 2020’s most exciting new PC games.
