For two years, we worked alongside The Irregular Cooperation to grow PC Building Simulator’s branding and reach, evolving from its itch.io prototype to its recent multi-platform release.
A full-service campaign, we took the lead on implementing and executing strategic marketing planning. We managed the game’s PR outreach, including an influencer campaign and a paid media ad campaign that secured coverage at notable sites like PC Gamer, Rock Paper Shotgun, TechRadar, and Kotaku.
PC Building Simulator was streamed by more than 8,000 Twitch content creators, and was played by the likes of JackSepticEye, Squeezie, and LIRIK. It currently sits on a “Very Positive” Steam score aggregated from 37,000+ user reviews.
