The re-brand and launch of the Warhammer Skulls showcase was a huge success. Across our management of the PR & Creator Outreach, we not only secured impressive coverage ahead of and during the event, but also stoked the hype train around the showcase itself. Our campaign resulted in over 200 articles, reaching a potential audience of 2.7 billion readers.
We kicked off by prioritising a strategic campaign timeline, followed by researching prior coverage. This targeted approach saw the initial announcement covered in 41 features across sites like TheGamer, GameSpot, and PCGamesN.
There was a lot to share about the re-branding and the games themselves. We streamlined information by sending one concise email to journalists which linked to all press releases and secured interviews with Games Workshop. The cherry on top was that our carefully curated list of influencers and publications, who were best placed to promote the showcase, received an exclusive Warhammer-themed goodie box to celebrate with their communities.
Something for every Warhammer fan to be excited about following our campaign on Warhammer Skulls.
